Portfolio
Custom projects from scratch. Tailored to its owners' choices. Different goals. Same focus: clarity, performance, and clean structure.
Princeton Ace Motel
A calm, booking-focused site refresh built to help guests find what they need quickly without feeling overwhelmed.
Role: Design + build. Focused on layout, flow, and a clean booking path.
- Clear navigation and page structure
- Mobile-first layout with fast-loading sections
- Simple, focused CTAs toward booking and contact
THS Open
A charity tournament site designed for clarity and momentum — event details, sponsor visibility, and a simple path to participation.
Role: Build + implementation. Structured content for sponsors, players, and event info.
- Sponsor-forward layout with clean hierarchy
- Clear sections for schedule, details, and participation
- Designed to be easy to update year-to-year
Automotive Shop Demo
A modern concept site exploring how small service shops can present services clearly with strong typography and spacing.
Role: Concept + UI build. Focused on service presentation and clean section flow.
- Service layout designed for quick scanning
- Strong spacing and type hierarchy
- Built as a reusable structure for future shop sites
Additional Work
Work I’ve contributed to on larger platforms — combining Shopify tools with custom code to improve the on-site experience.
JD Sports Canada
Visit →E-commerce improvements focused on merchandising clarity, campaign execution, and small UX refinements that help customers move through the site more confidently.
Contribution: Shopify merchandising + front-end updates, testing, and experience improvements.
- Built and supported on-site campaigns and content updates
- Worked on UI adjustments and responsive polish
- Iterated using performance/behavior signals and testing
The Hockey Shop
Visit →Theme maintenance and custom enhancements to keep the storefront fast, consistent, and easy for the team to manage day-to-day.
Contribution: Shopify theme development (Liquid/JS), custom sections, and performance-minded fixes.
- Built custom sections and schemas for non-dev editing
- Implemented UI enhancements and small custom scripts
- Maintained and improved front-end performance over time